Name - ‘Strong & Deadly Futures’ was selected as the name of the school-based prevention program by the research team in consultation with Gilimbaa (Indigenous Creative Design Agency). The Gilimbaa Aboriginal working group1 proposed a variety of names with strengths-based, positive and inclusive connotations, which were tested with Aboriginal and Torres Strait Islander and non-Indigenous students. Based on overwhelming support, Strong & Deadly Futures was selected as the most appropriate. The words ‘Strong’ and ‘Deadly’2 relate to the strengths-based focus embedded in the program. The word ‘Futures’
signifies that the program will teach students the foundational skills to build a positive future and will have an ongoing impact beyond the life of the program.
Logo design - The logo was developed by Jenna Lee (Larrakia artist at Gilimbaa), with input from the research team and the Gilimbaa Aboriginal working group. The design was intended to convey cultural strength and inclusivity, positivity and empowerment. Jenna developed the logo by portraying the strengths of the individual (the inner circle), supported by their peers, and knowledge and skills taught by the program (the outer circles). The combination of individual strengths, skills, information and peer support empowers students to choose their own path, opening up possibilities for multiple strong and deadly futures.
The font was chosen to be bold and strong, like the name and the program itself. The logo was well received by Aboriginal and Torres Strait Islander and non-Indigenous students and staff, who felt it was positive and engaging.
Further design elements:
The logo and design as shown on the website:
1 Gilimbaa formed a working group of experienced communication professionals and young Aboriginal artists and designers from Goreng Goreng, Larrakia, South Seas and Quandamooka nations. This working group led the design and development of characters and illustrations, and were responsible for guiding the language and content of the scripts. They also reviewed all project content for cultural appropriateness.
2 ‘Deadly’ is a common word used in Aboriginal and Torres Strait Islander communities and means cool/awesome/strong.